Become a WorldHost® Recognised Destination
Create a culture of service excellence across your multi-site, community or regional destination and stand out from the crowd in a highly competitive tourism market.
The WorldHost Destination Initiative builds on the ‘WorldHost Business Recognition’ initiative by getting businesses in multi-site locations, communities or regions working together to collectively strengthen the overall quality of the visitor experience. Regardless of what ‘touch point’ your visitor engages with, they are assured a high quality, consistent and memorable experience.
The initiative is a great and proven way to build a strong local, regional or national brand identity, one that stands out from the crowd as a real differentiator in a highly competitive global tourism market.
Benefits of becoming a WorldHost Recognised Destination
When visitors see the WorldHost logo they will know your destination has been recognised for great service.
The globally acclaimed WorldHost training programme underpins the initiative. Through its workshops, staff gain life-long, transferable skills which create better interactions between customers and co-workers.
By demonstrating a willingness to invest in people, destinations are more likely to attract quality staff – and quality staff create better experiences, which attract and retain more customers!
Businesses and destinations whose staff have undertaken WorldHost training enjoy increased loyalty and trust with reported benefits including increased revenues, an uplift in average spend and higher overall net sales.
By becoming a WorldHost Recognised Destination you will:
- Be able to display the globally recognised WorldHost logo on your marketing, promotional and online assets. This
will help to promote your destination as one that offers a high-quality visitor experience
- Be in a position to create positive PR stories by letting local or national media know that your destination has been recognised for great service!
- Be able to instil a positive sense of pride across your tourism communities and businesses
- Create a culture of service excellence across your destination
- Encourage businesses within your destination to offer a world class customer service programme to their employees
What types of destinations can gain WorldHost recognition?
Aimed at multi-site locations such as airports, shopping centers, theme parks, retail villages, multiplex sites, train stations, ferry terminals, bus stations etc. 25% of all outlets / retailers / units within the multi-site location must have achieved ‘WorldHost Business Recognition’ status.
Aimed at small towns, villages, communities and / or specific areas located within a larger city. 25% of relevant tourism, retail, transportation and / or other visitor economy businesses to have achieved ‘WorldHost Business Recognition’ status.
Aimed at local regions, counties, regional enterprise zones, islands and full city locations.
City / Island – 25% of relevant tourism, retail, transportation and / or other visitor economy businesses across the full city or island to have achieved ‘WorldHost Business Recognition’ status.
Regions / Counties – all relevant / defined towns, villages, communities and / or specific areas located within a larger city within the defined region must have achieved the ‘Community Destination Award’.
How much does WorldHost Destination Recognition cost?
Pricing for Destination Recognition is tailored to different types of destinations. To discuss pricing, please get in touch.
How to become a WorldHost Recognised Destination
We’ve developed a handy guide to becoming a WorldHost Recognised Destination which outlines the steps you need to take before you apply. It will also take you through each section of the application form prior to you submitting it to People 1st International.
To request an application pack, get in touch.