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Chester Zoo Kicks Off WorldHost Tailored Programme

03 Mar 2020
People 1st International

Following a successful pilot, Chester Zoo will be the first UK employer to use People 1st International’s new, personalised customer service training solution.

This month, Chester Zoo, the UK’s most-popular wildlife attraction, begins the roll-out of a new and tailored WorldHost customer service training programme, to the 500+ seasonal staff it employs annually in its Retail, Food & Beverage and Guest Experience departments.

Developed by People 1st International, the WorldHost Tailored programme goes beyond the newly enhanced world-class programmes to give organisations the opportunity to make it their own.

David Allen, Head of Consultancy, Products & Services, People 1st International comments:

Personalised to meet the specific needs of an organisation, our WorldHost Tailored programme helps foster a culture of excellence that delivers outstanding customer experience.

“Chester Zoo’s customised version reflects its unique culture. It is designed to be fit for purpose, fun and interactive – fusing the attraction’s brand and identity with WorldHost’s innovative and human-centred approach to exceptional customer service.”

After an extremely successful pilot of the training programme that exceeded expectations, Chester Zoo is approaching the start of its seasonal intake of staff with great excitement.

Gemma Creighton, Learning & Development Manager at Chester Zoo, comments:

“Having a tailored version of the WorldHost programme gives us a fit for purpose customer service training solution that’s specific to our offering and unique culture – it absolutely showcases Chester Zoo and our ethos to the fullest.

“We built a fantastic working relationship with People 1st International – they spent time getting to grips with our culture and totally understood what we are about and what we’re trying to achieve. I can honestly say the whole process has been brilliant!

“We’re so confident in the programme we plan to run sessions for our permanent staff as well as our seasonal staff – you’re never too experienced to learn something new!

In the coming months, Chester Zoo will be observing how employees connect with the programme, reviewing evaluation forms and looking for improvements on key performance indicators from both visitors and managers, as well as assessing staff satisfaction and confidence levels.

Now available to clients internationally, WorldHost Tailored programmes are ideal for organisations who want increased flexibility and impact. They also allow for personalisation at every stage of the process, from creating tailored eGuides and PowerPoint slide decks to incorporating individual modules from across WorldHost programmes.

Business benefits of WorldHost include reduced staff turnover and less absenteeism, improved customer reviews and ratings, an uplift in average spend and more repeat business.

To find out more about WorldHost Tailored programmes visit

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