Helping employers attract new talent and develop their workforce

People 1st is the skills and workforce development charity for employers in the hospitality, tourism, leisure, travel, passenger transport and retail industries focusing on transforming skills in the sector through the development of effective recruitment, training and talent management solutions.

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Our work in practice

Join an international businesswoman as she learns how the UK’s tourism and visitor economy sector operates and the impact that People 1st’s work has had on people and businesses in the sector.

A decade of success

Hear from the the individuals, employers, training providers and industry representatives we've worked with and supported over the past ten years.

Latest news


Hospitality industry faces workforce cliff

The latest research insight report from People 1st shows that the labour turnover for the hospitality industry is 20%. This means that approximately 365,675 people leave the sector each year, costing the industry approximately £274m


Bus and coach industries struggling to attract young workers

The latest research insight report from People 1st shows that the number of older workers in the bus and coach industries is disproportionally high in comparison to the wider economy with 58% of employees aged 50 or over.


Women 1st announces Shine Award winners and new Top 100 Club members

Female leaders from the tourism and visitor economy sector* have been recognised at the 2014 Women 1st Shine Awards, where seventeen leading businesswomen were also inducted into the Women 1st Top 100 Club.


Customer service remains a key priority for business

The latest research insight report from People 1st has suggested that customer service skills are still not up to the standard that employers in the hospitality industry would like to see.