Academy Board

The National Skills Academy is a not for profit organistation limited by guarantee, and defines excellence in hospitality development thanks to the contribution of its board of directors.

The board guides the Academy's strategy and provides the final approval as to who is permitted to carry the "brand". Its members are:


Bob CottonBob Cotton OBE (Chair)

Chief Executive of the British Hospitality Association


Philip AddisonPhilip Addison

HR Director, Accor


Tim BaconTim Bacon

Managing Director, Living Ventures


William BaxterWilliam Baxter

Deputy Chief Executive, Baxter Storey


James BerresfordJames Berresford

Chief Executive, VisitEngland


Michael FlaxmanMichael Flaxman

Chief Operating Officer, Accor


Garry HawkesGarry Hawkes CBE

Chairman, Edge


Jez LanghornJez Langhorn

Director of Talent and Education, McDonald's


David McHattieDavid McHattie

Chief Executive, National Skills Academy for Hospitality


Andrew McKenzieAndrew McKenzie

Managing Director, The Vineyard Stockcross


Robin MillsRobin Mills

HR Director, Compass Group


Sir Bill MoorcroftSir Bill Moorcroft

Principal, Trafford College


Guy ParsonsGuy Parsons

Managing Director, Travelodge


Charles PrewCharles Prew

Chief Executive, Barcelo Hotels


Cyrus TodiwalaCyrus Todiwala MBE

Owner, Cafe Spice Namaste


Brian WisdomBrian Wisdom

Chief Executive, People 1st


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