Independents’ Day

Independents' Day is a national campaign that promotes and celebrates independent businesses across the UK.

Now in its fourth year, the campaign has quickly become the voice of independent retailers to reach the local community, giving them a chance to be heard and get on people's radar.

In 2013, thousands of independent businesses in over 150 locations across the UK got involved in Independents' Day. Thirteen trade associations and hundreds of stakeholders (councils, business improvement districts, local enterprise partnerships, destination management organisations, town centre managers, town teams etc.) helped spread the word and supported their members and local communities organising activities on or around 4 July.

The campaign gained celebrity support through Theo Paphitis, ministerial support through Skills Minister, Matthew Hancock, and support from the Opposition through the Shadow Business Secretary, Chuka Umunna. Prime Minister David Cameron also tweeted on the day announcing his support.

Support for businesses

This year, the campaign also aims to raise awareness of the vast amount of support that is available to independent businesses to help them train their employees, become more competitive and grow. This includes:

Find out more about our training support

Independents' Day is a great opportunity to show the value of independent shops to the local community and encourage footfall to your shop on the day. In the run up to 4 July, all independent businesses are encouraged to get involved, download the campaign posters and plan activities on the day in conjunction to other independent businesses in their area to make it a town celebration.

Keep up to date

For updates on the Independents' Day campaign, follow us on Twitter (@IndieDayUK and #IndieDay) and Facebook.

Whatever you do, don't forget to share your plans with the Independents' Day team, by emailing a short paragraph and photos of your activities at Info and photos will be shared on our social networks and posted on our website.

Independents' Day is organised by People 1st. The campaign was launched for the first time in 2011 and previously run by the National Skills Academy for Retail.

In this section

Get involved

Independents' Day is a great opportunity to show the value of independent shops to the local community and encourage footfall. Find out how you could get involved...


Enter the Independents' Day competition - sponsored by Mondelez International - and you could WIN FREE online marketing training with Digital High Street Skills!

Get ready

Ensure you and your staff have the right skills and make sure your shop is a well-oiled machine so, when you fly the flag for Independents' Day in July, you do it with pride!


Click here to read more about Independents' Day activities in 2014 and in previous years.


Here you can download our poster and all other marketing collateral to show your support and help us promote the Independents' Day campaign.

Sponsors and supporters

Full list of Independents' Day sponsors and supporters available here.

Latest in Independents' Day 2014

Theo Paphitis encourages businesses to prepare in lead-up to Independents’ Day 2014

With less than a month to go until Independents' Day 2014, Theo Paphitis has thrown his weight behind the campaign and urged small retail, hospitality and tourism businesses to make use of the training on offer in preparation for the day.