Board of Trustees
The People 1st board of trustees consists of nine experienced executives from the hospitality, leisure, travel and tourism sector.
The board is responsible for overseeing the overall performance of the business and ensuring that the charity's governance is of the highest possible standard. Its trustees deliver a balance of entrepreneurial, operational, marketing. financial, legal and people management skills.
The board meets at least four times a year to:
- Set the overall strategic direction for the company (in consultation with the members)
- Take responsibility for the governance of the sector skills council
- Ensure the company complies with its statutory obligations
- Advise and oversee the executive team, including limits to its authority.
All trustees also sit on the council of members.
Trustees:-
| Natalie Bickford (Vice-chair) | John McEwan | Louise Smalley | |
| Richard Carrick | Robin Mills | ||
| David Fairhurst (Chair) | Stephen Moss | ||
| Nick Howe | Charles Prew | ||
HR Director UK and Ireland, Sodexo Ltd.
Natalie joined Sodexo in March 2008 as HR director for UK and Ireland. She is the guardian of tone and culture for the UK & Ireland business, working with the executive team to create and drive its people priorities.
Natalie began her career as a graduate trainee at Barclays Bank, where she developed an interest in the relationships with customers and trying to understand their needs. She was drafted into the HR change programme at Barclays and ran the graduate development programme for the corporate bank.
From Barclays, Natalie joined the Kingfisher retail group, where she spent time in both UK and international roles. She then spent two years as the UK HR director at AstraZeneca before joining Sodexo.
Natalie also chairs People 1st's Women 1st initiative, which aims to increase the number of senior female directors across the hospitality, leisure, travel and tourism sector.
Consultant
Up until 2010, Richard held the position of CEO of Hoseasons Holidays, the self-catering holiday specialist, having led a successful private equity buyout and subsequent sale of the business. He is now acting as a consultant to the travel, tourism and leisure industries.
Previously, he held general management and marketing director positions at MyTravel, Airtours, Forte Hotels and Restaurants, Saga Holidays and the International Leisure Group.
After starting his career as a lecturer in the academic world, Richard is a passionate supporter of learning and development. He believes People 1st has a very important role to play in enabling young people to access career opportunities and grow and develop in the travel and hospitality sectors. He also feels strongly that these sectors can play a large part in underpinning economic growth within the UK.
Chief People Officer, McDonald's Restaurants Europe
At McDonald's (whose 67,000 staff serve more than 2 million people in the UK every day) David is responsible for training, customer service and human resources teams and has been faced with the challenge of dispelling the "McJob" image to promote valuable careers within the organisation.
Previously, he has worked for Tesco, Heinz, and what was SmithKlineBeecham.
David sat on the board of People 1st for two years prior to becoming chairman. On his appointment, David said:“The hospitality sector, with its job creation and continued investment in training, is showing the rest of the country how to emerge from the downturn. More than that, it is the key industrial platform for social mobility in Britain today, providing a genuine meritocracy for people development.
“As Chairman of People 1st, I will use my experience to accelerate and increase the qualifications available to entrants to the sector so that individuals benefit from the considerable opportunities it offers. A more skilled workforce will be essential to take advantage of the growth opportunity offered by London 2012 and to ensure hospitality and tourism continues to be a huge driver of our economy.”
Joint Managing Director, Holroyd Howe Independent
Nick's career started in hotels with the Anchor Hotel Group, after which he joined Sutcliffe Catering as a trainee manager.
He developed to area management in the London area and in 1989 joined Baxter & Plats Ltd where he was Operations Director until 1997 when he formed Holroyd Howe Ltd with joint MD Rick Holroyd.
In its ten years of independence, Holroyd Howe's business grew to a turnover of £50m with some 135. Employing some 1,400 people when it was sold, the company was Cost Sector Contract Caterer of the Year in 2004 and was a Sunday Times Top 100 Company to Work For in 2005 and 2006.
In December 2007, the business was acquired by Baxter Storey Ltd, along with Benugo's, at which point Nick became a shareholder of a newly created company called Westbury Street Holdings. This is the holding company for 5 separate operating companies - Baxter Storey Ltd, Benugo's, Holroyd Howe Independent Ltd, Cater Link and Portico. The combined business currently turns over approximately £300m, with growth anticipated to take it to £350m by December 2010.
Nick is also on the committee of 'One and All,' working to improve the numbers of ethnic and minority managers currently working across the catering industry.
Chief Executive, Advantage Travel
John McEwan is chief executive of the UK's largest travel agency consortium, Advantage, Specialists in Travel, with around 800 retail outlets throughout the UK.
John's career began at Thomas Cook. During a 30-year spell, he undertook a wide range of roles including vice president Americas, managing director UK and managing director, international, encompassing Africa, the Middle East and Asia-Pacific.
John went on to become MD of Lunn Poly and was also a member of the executive board of TUI UK. He was elected as chairman of ABTA - the Travel Association in June 2009. John was inducted into the Travel and Hospitality Hall of fame in 2010.
John also chairs the Travel and Tourism Diploma programme. The Diploma was developed for 14 – 19 year oldsby People 1st and sector skills council GoSkills, and has been taught in schools and colleges since September 2010.
HR Director, Compass Group UK and Ireland
Robin Mills joined Compass Group in March 2008 as HR director for the UK & Ireland business, which has nearly 66,000 employees.
Reporting to group managing director, Ian El-Mokadem, Robin leads a 100-strong team who oversee all HR policy, recruitment, training and development, internal communications and health, safety and the environment activity.
Previously group human resources director for Woolworths Group PLC, Robin also worked for Kingfisher PLC from 2000, moving to Woolworths when the two companies de-merged in 2002.
He has also worked for Diageo plc and started his career at Scottish & Newcastle plc.
Chairman, Springboard UK
Stephen is chairman of Springboard UK, a charity he established in order to promote careers in hospitality, leisure and tourism.
Stephen has been involved in the tourism and hospitality industry for over 20 years, as proprietor of Drakes English Restaurant in Chelsea and then as director of 190 Queens Gate with Antony Worrall Thompson and Roy Akerman.
He also held the position of managing director at BCP, the UK's market leader in airport parking and travel services, and is chairman of his family's property investment company.
Stephen has been active in the affairs of the Restaurant Association for many years and remains one of its vice presidents. He has a particular interest in promoting careers and training.
He is qualified as a barrister and has an MBA from the London Business School.
CEO, Von Essen Hotels
Charles is a senior hotels executive with extensive experience of the sector. He began his career at Grand Metropolitan Hotels where he rose to be operations director of its County Hotels division.
He joined Ladbroke Hotels/Hilton Group plc in 1983 as operations director and became deputy managing director of Hilton UK before being appointed chairman of Hilton Hotels (Australia), vice president of Hilton International and vice president, sales and marketing for Hilton International (Asia Pacific, Australia).
In 1992 he joined Jarvis Hotels to establish its hotel management contracting division and was appointed to the board in 1995, subsequently establishing its hospitality management division. In 2003 he joined Hanover International as operations and sales and marketing director and subsequently became managing director.
Charles became chief executive of Paramount Hotels in July 2004 when Dawnay Shore Hotels acquired the 13 strong Paramount chain of four star hotels. He joined the board of Dawnay Shore Hotels on 1st August 2005.
In February 2011, Charles left his position as chief executive of Barcelo Hotels to take up a non-executive role, and was subsequently appointed CEO of Von Essen hotels.
Group Human Resources Director - Whitbread Group Plc.
Louise has been part of the Whitbread family for over 12 years, most recently with their restaurants as Human Resources Director.
She started her Whitbread career with Pizza Hut in 1995, and has a wealth of experience within various Whitbread brands. Prior to her role with restaurants she was HR Director for David Lloyd. She took the role of group HR director in 2007.
On joining the People 1st board, Louise said:“Developing the skills of our workforce is something that is very important at Whitbread, as we have demonstrated through the development of our Apprenticeship programme.
“Improving the current level of skills within our industry is vital to securing its future. I look forward to working with People 1st and the other board members to ensure that the right qualifications and funding are provided for employers and individuals within the sector.”

Natalie Bickford (vice-chair)
Richard Carrick
David Fairhurst (Chair)
Nick Howe
John McEwan
Robin Mills
Stephen Moss
Charles Prew
Louise Smalley